Strategic Communication Campaigns/Capstone Course (JOUR 4263)
Spring 2019 - This course served as a culmination of the skills we had built over the last four years at the Hubbard School of Journalism and Mass Communication. As part of a team of four, we offered our self-proclaimed "agency's" services to various local businesses. We found an excellent partner in the team at Sota Hot and Cold, a beloved St. Paul-based Thai rolled ice cream shop. We worked with Sota's founder and marketing manager to craft a specialized business plan for the upcoming year. At the end of the semester, we invited the team to our formal presentation where this document served as a physical leave behind book for attendees. |
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Media Planning (JOUR 3261)
Fall 2018 - A surface level introduction to the ins and outs of media planning in the workplace featuring a comprehensive review of media value, media math, and business presentation storytelling.
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Multimedia Production and Storytelling (JOUR 3102)
Fall 2018 - This course was an introductory level multimedia news reporting class covering audio and visual storytelling formatting, editing, and composition. Featured below are my video story projects featuring my roommate and her change of major, the 2018 primary elections, and Urban Sound A Cappella's Winter Showcase rehearsals.
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Media Design (JOUR 3321)
Fall 2018 - This course was specifically designed to teach strategic communications students basic skills in Adobe InDesign and Photoshop. We studied design principles and editorial layout techniques, as well.
Magazine Spread: Our final project was creating a "magazine" (four page spread with spaces for ads and a cover) that showcased the theme of our "big cause" projects. I created "Pop Co." which focused on pop culture and media. I centered my spreads around 2018 and what to look forward to in 2019 which all tied back to the theme of diversity in media that the Annenberg Inclusion Initiative championed.
Themed Work: We were tasked with choosing a cause important to us that would serve as our topic and continuing theme for a majority of the semester. I chose the University of Southern California (USC) Annenberg Inclusion Initiative research hub focusing on diversity in entertainment.
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Partner Profile: Our first assignment was to interview an assigned partner and create a profile about his or her interests. I photographed Lucy in her favorite study spot, designed the one-sheet, and wrote the copy.
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Photo Challenge: Each student was challenged with either finding an image that applied to a daily prompt or taking a photo in-the-moment and recapping those moments in a presentation for the class.
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Professional Writing for Strategic Communication (JOUR 3279W)
Spring 2018 - This class acted as a "crash course" for all things strategic communications. We learned from adjunct professor and current Minnesota Public Relations Society of America (PRSA) president, Eva Keiser, which made all of our exercises based on real life application. We learned how to write press releases, media briefs, conduct editorial interviews, and craft multimedia platform plans.
We were given the task of choosing a local business as a semester-long "client" that we would write all of our media materials around, for one cohesive "campaign"-like collection. I chose a locally-based nonprofit called The Pinky Swear Foundation, which is dedicated to helping kids with cancer and their families.
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Mass Media Ethics (JOUR 3771)
Spring 2018 - This course was self-explanatory and incredibly fun. We applied media ethics theory to advertising, public relations, and journalism case studies. We also analyzed current events and the ethical standards different organizations hold in handling public crises. My favorite essay from this course was an application analysis of Hyundai's "Hope On Wheels" Super Bowl LII commercial.